"AVIDITAS" Final Year Project mood board.

Born in perfection, fallen to demise. In all good, there is evil. Without either, neither can exist. Do not covet, do not want, do not desire.

This concept tells the story of angels and demons, centring on the tale of the Fallen Angel, Lucifer. The now sinister and ominous creature, was once a desirable and pure heavenly being. His beauty was unmatched, an ethereal kind of beauty that transcended spiritual realms. However, he desired more. He wanted the heavens and the skies, he yearned for honour and glory, and he wished to become the very God who created him. His greed led to his downfall, abandoning and banishing him from heaven to be eternally punished for his sins.

"FALLEN"

"A PUNK KINDA LOVE"

"GENESIS 新世紀"

Genesis 新世紀 is the origin and coming of new life and creation. This concept represents the birth of new ideas and death of the old and traditional ways. To be more environmentally conscious means to change old methods and traditions, to create a rebirth of the brand.

"BORN DIFFERENT" A Vivienne Westwood inspired concept.

It raises awareness of the dark history of circus acts and serves as a reminder of true human nature. In the past, individuals who were born different were seen as “freaks” and used as forms of entertainment for other people.

"FEMME FATALE" Industry Studio Project x NEXT

Femme Fatale is a tempting woman with charm and allure, but
dangerous and untouchable. This concept aims to empower women by accentuating a woman's natural beauty and allow her to feel
confident in her own skin.

"TILL DEATH" A Tim Burton x Alice Auaa inspired concept.

"With this hand I will lift your sorrows. Your cup will never empty, for I will be your wine. With this candle, I will light your way in darkness. With this ring, I ask you to be mine".

"FACADE" Editorial mood board.

The story for this editorial is about the perspective of a pretentious being, set in the theme of a Circus.

Growing up, I have never felt like I really belonged anywhere and it has always been hard for me to connect with the people around me.

In today’s society, it seems like everyone is putting up a “facade” and pretending to be someone else. People are so afraid of upsetting those around them, that they end up observing and mimicking each other. In the end, people are left with the choice of either losing the people they love or losing themselves. This act of entertainment and amusement reminds me of a circus.

"ROMANCE" Editorial mood board.

The theme of this photoshoot is Visual Kei in a Romantic Goth style. Visual Kei is a subculture that originated in Japan in the 1980s. It is heavily influenced by music genres such as Glam Rock and Metal. A distinctive trait of Visual Kei bands is their style, which consists of heavy makeup and gothic-inspired apparel.

"ANXIOUS?"

Anxiety comes in many different forms and extents.
It could just be a worry, and yet it could be the paranoia of constantly being watched. The sudden drop in the stomach, the suffocation, the fear of being looked at.

"PUNK ROCK"

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